sasbury.comConversion Lift
In February, 2017 I took over the Conversion Lift team in addition to managing the Search Lift team. Conversion lift uses advertiser defined conversions along with A/B tests to determine the effectiveness of an ad campaign. When the team moved to LA it was a single person, the team lead. I grew the team to five by onboarding three nooglers and transitioning a senior member of the search lift team. Under my management, the team added coverages for several serving stacks, and implemented their first monitoring processes.
